As summer 2024 arrives, printed shirts are becoming more and more common in Indian men’s fashion. After years of dominating the market with solid colors and basic patterns, vibrant prints are making a strong comeback.
If you are looking for a brand that provides the best-printed shirts for men then Shasak Clothing can be the best choice for you. They have a great collection of men’s printed apparel which features block prints, floral prints, ajrak prints, and other traditional prints. You can style these shirts with different types of bottom wear like chinos, jeans or shorts.
Indian fast fashion brands like Manyavar and Aurelia are also pumping out printed shirts in droves for the mass market. They’re translating high-end runway prints into affordable options for everyday wear. Manyavar and Shasak Clothing in particular has cornered the market when it comes to vibrant floral shirts perfect for the Indian summer. Their loose cuts in fabrics like cotton and linen provide breathability without compromising on style.
Not only do printed shirts look great, but their rising popularity is also related to more significant cultural changes in India. Native American art styles including block printing, Madhubani painting, and Pichwai needlework are becoming increasingly popular as younger generations get back in touch with ancient crafts. They view fashion as a way to promote local artists and express regional identity in addition to being just useful apparel.
Wearing a printed shirt crafted using age-old techniques makes a statement about valuing one’s roots. It’s a way for urban men to pay homage to rural communities keeping dying crafts alive. International brands like Paul Smith and Etro have also picked up on this cultural appreciation for prints, collaborating with artisan groups on exclusive shirt collections featuring their artwork.
Beyond the cultural significance, printed shirts also fit well with India’s hot and humid summer weather. Lightweight cotton fabrics decorated with botanical or paisley motifs in refreshing colors feel perfect for withstanding high temperatures. They allow breezy ventilation while still looking put together.
Some key printed shirt styles I expect to see everywhere in India this summer include:
- Traditional kurtas and bandhgalas: These long shirts are a staple, and I love the modern prints bringing them to life. Floral jaalis, paisleys, and geometric patterns in bright hues look very on-trend.
- Linen shirts: The light, airy weave of linen makes it ideal for Indian summers. Look out for relaxed fits printed with vintage maps, cars, or retro motifs perfect for casual weekends.
- Camp collar shirts: This collar style always goes in fashion. I’m seeing bold stripes, polka dots, and tropical leaf prints that make a statement.
- Short sleeve shirts: Whether in poplin cotton or textured fabrics, short sleeves keep you cool in the heat. Graphic abstract patterns and neon colors are especially eye-catching.
- Oversized cuts: Loose, billowy silhouettes in flowy fabrics like mulmul have a bohemian vibe. Pair them with slim-fit trousers or jeans.
Whether you favor traditional Indian motifs or international retro prints, a printed shirt is sure to infuse personality and cultural flair into any summer outfit this year. With homegrown designers leading the charge, I expect this trend will only grow stronger across India.