Consumer Floriculture Market Competitors Analysis, Trends, Case Studies, New Technology, Industry Trends and Growth Analysis


Market Overview:

The Consumer Floriculture Market is a dynamic and flourishing sector within the broader floral industry. Characterized by the cultivation and trade of flowers for personal or household consumption, this market has experienced substantial growth in recent years. Consumers’ increasing affinity for floral products as expressions of emotion, celebration, and aesthetic enhancement has been a driving force behind the market’s expansion. The consumer floriculture market encompasses a diverse range of products, from cut flowers and potted plants to decorative arrangements. With the rise of online platforms and e-commerce, the accessibility of floral products has further amplified, contributing to the market’s robust and accessible nature.

Consumer Floriculture Market was USD 52,496.38 Million in 2022. It is projected to reach USD 81,124.97 Million by 2030, indicating a CAGR of 5.7% during the forecast period.

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Market Key Players:

Dazinger Group, Dummen Orange, Karen Roses, Kurt Weiss Greenhouses Inc., Marginpar BV, Multiflora Ltd., Ruparelia Ltd., Selecta Group, Syngenta, and Rosebud Ltd.

Market key drivers :

The consumer floriculture market experiences robust growth driven by various pivotal factors. Foremost among these is the rising desire for customized and significant gift choices, with flowers standing out as an enduring and universally cherished option. Furthermore, the increasing recognition of the positive effects of flowers on mental health has prompted a heightened demand, not only for gifting but also for personal indulgence and embellishing home interiors.

 Moreover, evolving consumer lifestyles play a pivotal role, as a preference for environmentally conscious and sustainable options propels a notable surge in the fascination for locally procured and organically cultivated flowers. This amalgamation of factors contributes significantly to the thriving momentum of the consumer floriculture market

Market Segmentation:

By Type

  • Potted Plants
  • Cut Flowers
  • Bedding Plants
  • and Other
  • Annuals
  • Flower Bulbs

By Application

  • Personal Use
  • Gifts, Conferences
  • Activities
  • and Others

By End-use Industry

  • Online Channel
  • Offline Channel

Regional Analysis:

North America has emerged as a dominant contributor to the market’s expansion, primarily driven by a growing consumer inclination towards flower purchases and an upward trajectory in spending on flowers and potted plants. Notably, a survey conducted by the Society of American Florists in February 2022 revealed that 60% of Americans attribute special meaning to a gift of flowers, considering it unparalleled to other gifts. Supporting this trend, data from the U.S. Bureau of Economic Analysis indicates a substantial increase in per capita spending on flowers and potted plants in the United States. In 2020, the expenditure stood at USD 140.93 billion, experiencing a noteworthy surge to USD 170.88 billion in 2021. This surge in demand for flowers across North America is a key catalyst propelling the overall market growth in the region.

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