Introduction
Businesses of all kinds have stormed the social commerce field head first understanding how mighty social media selling can be. The automotive industry is not an exception among the industries that can benefit from adopting social commerce. It was never easier to get the best automotive social commerce as luckily there are a plethora of options available today.
Therefore, if you are serious about car dealership lead generation, it is time to start taking social commerce more seriously. Car dealers who have never had a social media presence before will be scared to lean into the platform do not fret, dear reader – we’ll help you level up your social commerce game.
Social commerce is essentially a fusion between social media and e-commerce. On the other hand, during social commerce, selling is facilitated using social media. Conversely, it is also good to include social aspects on your site so that consumers can see mutuality among your various channels.
To penetrate the best automotive social media world, car dealerships can make use of platforms such as Facebook, Instagram, and YouTube. These platforms provide interactive features such as Facebook Live, interesting Instagram Stories and powerful YouTube clips that help dealers display their stock effectively and establish valuable relationships with potential customers.
For car dealers who want to tap into social commerce, this entails targeting the audiences already available on social media sites. Dealerships can achieve this by developing brand visibility in chosen channels and reinforcing social media inventory marketing.
Social commerce tools that can be utilized by car dealers
As it is said that everything isn’t for everybody, therefore just because there is a social media channel that’s available and trending, doesn’t mean you need to run towards the hype for your business.
Nevertheless, there are three sites in social commerce that you should consider your car dealership for advertising purposes.
However, there is a thin line between building a community and fostering awareness about your dealership on Facebook to being too salesy by flooding the timelines of your page followers with posts of all the inventory that you have.
Some best Social commerce Strategies
Some of the best social commerce strategies to use here that members of the Facebook Auto Marketing Collective group have discovered include; sharing appealing content on your newsfeed and then advertising your vehicle stock using ads.
For instance, experiment with user-generated content in your newsfeed posts.
• Automotive inventory ads
• Ad campaign management
• Facebook Shop Marketplace
Car buyers will go and research for cars on Facebook just like they do in Google.
Given this, it is important to make some sort of a presence in Facebook.
If you want to set your brand apart and get more out of video, take some time with car dealership marketing on Facebook Live.
Facebook Live is yet another great feature from Facebook that allows you to live stream a video directly to your followers who are on the app.
This feature is an excellent way to be creative in the display of 360° vehicle tours, dealership walk-throughs, service videos and many other possibilities.
Simply put, Facebook Live is a perfect tool for advertising your virtual salon
To ensure a frictionless experience across several platforms, giosg explicitly permits you to incorporate your Facebook Live feed into the dealership website through video bots. This way, even a person surfing your website and not inside the Facebook app will view and benefit from your stream.
All in all, active Facebook presence will enable you to capture your social commerce strategy and reach out to customers who are ready-to-buy.
• 59 percent of auto buyers reported that Instagram is a major influencer in the purchase of autos.
• After purchase, 41% of Instagrammers post a picture of their new car.
Car dealers are able to embrace the power of social commerce by embracing native Instagram features, which encourage innovation.
• Dynamic feed posts
• Community-driven hashtags
• Interactive Instagram Stories
• Paid Ads
Car dealers who would like to increase the support of their brand and online sales have found Instagram to be an effective social commerce platform.
Car dealers should also think about incorporating YouTube in their selling strategies.
The inclusion of YouTube videos helps enhance your social commerce strategy as 75% of car shoppers confirm that online videos impact on their purchasing decisions.
YouTube can be used as a differentiating asset from the local competition. The solution is to come up with videos that will be used for displaying the brand, knowledge, and vehicles in order to show that the dealership is able to offer everything.
You should ensure that your YouTube videos and even on the channel itself contain obvious call-to-actions of how people interested in you can reach out to you. Links are also very important through your CTAs in the description of your video.
Pro tip: watch the YouTube video on how to sell more cars and maybe add them to your dealership website with video bots. This will add value to your site visitors and drive traffic to YouTube videos.
Using YouTube as a social commerce platform is wise because whenever a potential car buyer is searching for local car dealers on search engines, videos that are related to the search query always appear at the very top.
Therefore, do not forget to localize your YouTube video titles as well for localized keyword optimization.
For car dealers eager to become the pioneers of social commerce
• Leverage your organic posts for community building & value
• Emphasis on hard-selling with your Ad campaigns
• Find more about Dynamic Ads and Auto Inventory Ads
• Pay attention to DMs.
• Try native features such as live video streaming and car buyer guides
You may also be feeling like you are lagging behind hence the need to work on your social commerce strategy before you get into it, but the good thing is that you should begin and learn from there. Searching for more actionable approaches that will help you find and get more leads for your automobile dealership? Visit Xtreme Technologies and get more information online.
What is the reason for automotive dealers to consider social commerce?
Fundamentally, social commerce is a rather seamless path from the point of view of a car purchaser. Using social media as a lead generation and brand promotion tool allows buyers to click and learn more the moment they feel inspired.
Selling through social media has made it easier for the users to convert from inspiration to action. Social media is the best place for car dealers to take advantage of this user trend.